Email, X, LinkedIn, TikTok, Instagram. Paid media. Creator personas publishing daily. Every channel built on data you own.
They run paid ads against a quarterly budget, then reset every Q. No email list worth speaking of. No social presence that survives a launch cycle. No organic moat. The moment budget pauses, the pipeline pauses. We build owned audience — data you keep, content that compounds, distribution you control.
CAC up and to the right. Every pause in spend = a pause in pipeline. No compound interest.
Blog posts no-one reads. Newsletters no-one opens. Dead brand accounts on 4 platforms.
Company publishes product news. Nobody publishes the thesis. Narrative ceded to competitors.
Marketing, IR, and Corp Dev audiences live in different tools. No retargeting across. No shared first-party data.
Email + SMS lists. Capture flows on site, events, partnerships. Lifecycle automation.
X, LinkedIn, TikTok, Instagram. Sector-specific cadence. Founders front and center.
Retargeting, lookalikes, and catalyst-timed campaigns. First-party data, not rented.
Named on-camera UGC talent publishing daily. Sector authority without ceding narrative.
Quarterly letters, catalyst briefings, thesis pieces. Compliance-gated. IR-aligned.
Weekly sector brief. Catalyst alerts. Lifecycle automation.
Real-time thesis. Thread distribution. Founder presence.
Institutional + operator audience. Long-form. Founder + brand.
Sector-persona short-form. Explainers. Retail reach.
Reels + carousels. Brand aesthetic. Event and roadshow coverage.
Meta, Google, LinkedIn. Lookalikes on first-party seed.
Not a brand logo with a blog. Real on-camera talent with real audiences — each tuned to a sector, a format, and a tone. When our clients appear on these channels, they're appearing inside publications they helped make credible.
Mining capital content filmed between Howe Street and Bay Street. Walk-and-talk monologues on deals, M&A reads, and commodity macro. Conference debriefs from PDAC, BMO, Beaver Creek, Denver Gold. Composed tone — curated insight over hot takes.
Unscripted mic-in-face interviews on the floor of every major mining conference. Core-shack walkthroughs, site visits, and elevator pitches from junior CEOs. After-party recaps and booth tours with handheld, ambient-audio feel. High-volume, retail-investor friendly.
Home-office talking-head mining analysis from a 20-year sector veteran. Weekly commodity check-ins, quarterly company deep-dives, and educational content on reading feasibility studies. Longform YouTube anchored by a weekly newsletter. Warm, patient — peer tone, not guru tone.
Street-interview content at YC Demo Day, NeurIPS, Cerebral Valley, SXSW, and TechCrunch Disrupt. Quick-fire founder questions, elevator pitches, and hackathon walkthroughs. Daily during conference season, montage-heavy, auto-captioned. Founder-empathetic tone surfacing real product signal over pitch theater.
AI tool reviews, workflow builds, and benchmark videos from a dark home rig with RGB accents. Twice-weekly longform plus shorts and day-of-launch reactions. Real builds with a named stack, honest calls on what breaks, transparent sponsor disclosures. Builder-first, slightly irreverent, thumbnail-driven.
Marketing reach feeds IR targeting. IR relationships feed Corp Dev sourcing. Corp Dev announcements feed marketing amplification. One graph, three functions.
Persona readers, newsletter subs, and catalyst-alert signups all enter IR Platform scored and tagged.
Sector-persona distribution warms partner audiences before Deal Engine outreach ever begins.
Every identity resolved once. Every interaction logged once. Compliance-gated by jurisdiction.
Owned-audience growth, paid media strategy, and sector editorial brands.
Creator-persona editorial, investor-facing content, end-to-end production.